Business Valuation Guide
What Is a Self Storage Facility Worth?
Most self storage facilities sell for 1.8x to 3.2x Seller's Discretionary Earnings, with the midpoint near 2.5x. A self storage facility with $250,000 of SDE would typically fall between $450,000 and $800,000.
By Curtis Hinds, Hedgestone Business Advisors · Updated 2026-08-19
Self storage is the one category on this site where the earnings multiple is usually the wrong instrument. Facilities that include the land and buildings trade like commercial real estate: buyers divide net operating income by a capitalisation rate. The Seller's Discretionary Earnings band below applies to the operating business where the property is leased or excluded from the sale.
How to value a self storage facility
Start with Seller's Discretionary Earnings: net profit plus the owner's compensation, personal expenses run through the business, interest, depreciation and any genuinely one-time costs. That figure, not revenue, is what a buyer is purchasing.
Then apply the industry multiple. For self storage facilities that band runs 1.8x to 3.2x, and where a specific business lands inside it is decided by the factors below. Typical SDE margin for this category runs around 14% of revenue, which is a useful sanity check: if your margin is far off that, the multiple moves with it.
Above roughly $1M to $2M of EBITDA the buyer pool changes. Individual buyers give way to private equity platforms and strategic acquirers, and pricing restates onto an EBITDA multiple of 4x to 6.5x rather than a multiple of SDE.
What raises the value of a self storage facility
- Consistently high physical and economic occupancy over several years
- Street rates that have been raised regularly, with existing tenants moved up
- Climate-controlled units and secure access commanding premium rates
- Ancillary income from tenant insurance, late fees, truck rental and retail
- Automated access, online rental and a management system reducing on-site labour
What lowers it
- Occupancy below the market for the submarket
- Rates left flat for years, leaving obvious value the buyer captures instead of you
- New supply built or permitted nearby
- Deferred maintenance on roofs, doors, paving or security systems
- Poor records of delinquency, auctions and unit-level rate history
Who buys self storage facilities
Self storage real estate investment trusts and institutional buyers for larger facilities, regional storage operators, and individual commercial real estate investors for single sites.
Selling a self storage facility: what to expect
A typical sale runs 6 to 12 months from going to market to closing, assuming your financials are ready when you start. Be clear at the outset about what you are selling. If you own the land and buildings, this is a real estate transaction priced on net operating income and a capitalisation rate, and it attracts real estate buyers. If you lease the site and operate the business, it is a business sale priced on earnings. The two draw entirely different buyer pools.
The sequence is broadly the same in every category: establish the number, prepare a confidential profile, approach qualified buyers under NDA, negotiate a letter of intent, then survive diligence. Most deals that fail do so in diligence, and almost always because the books could not support what the marketing said.
Self Storage Facility appraisal vs market valuation
These are different instruments and the distinction costs owners money. A market valuation estimates what a buyer would actually pay, and is what you need to decide whether and when to sell. A formal appraisal is a certified document written to a defined standard, normally required only for litigation, divorce, estate or tax matters, or by a lender on the buyer's side.
For planning an exit, the market valuation is the right tool and costs a fraction of the appraisal. The value of a self storage facility in a sale is set by what a buyer will finance and pay, not by a certificate.
Estimate your self storage facility's value
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Self Storage Facility valuation: common questions
How is a self storage facility valued?
If you own the property, on net operating income divided by a market capitalisation rate, the same way any income-producing commercial real estate is valued. If you lease the site and are selling only the operating business, on Seller's Discretionary Earnings at roughly 1.8x to 3.2x. Establish which sale you are running before you price it, because the two produce very different numbers.
What cap rate do self storage facilities sell at?
Cap rates move with interest rates, market and facility quality, so any figure quoted in an article ages quickly. What is durable is the mechanism: your value is net operating income divided by that rate. Raising NOI by $30,000 through rate increases and occupancy is worth many multiples of that at sale, which is why the twelve months before listing matter so much here.
Does raising rents before selling actually increase the price?
More than almost any other action available to you. Because value is a multiple of net operating income, every dollar of sustainable rent increase capitalises. Push rates too far too fast and you drive occupancy down instead, so the work is to raise steadily over twelve to eighteen months while holding occupancy, and to document that you did it.
What is the average price of a self storage facility?
There is no single average, because price tracks earnings rather than revenue. At the midpoint multiple of 2.5x SDE, self storage facilities at $500,000 of SDE sell around $1,250,000, and at $1,000,000 of SDE around $2,500,000. Typical SDE margin in this category runs near 14% of revenue, so a self storage facility doing $1,000,000 in revenue would often carry about $140,000 of SDE and land near $350,000.
How much can I sell my self storage facility for?
Take your Seller's Discretionary Earnings and multiply by 1.8x to 3.2x. Where you land inside that band is decided by owner dependence, customer concentration, recurring revenue and the quality of your books. A self storage facility at the top of the range looks materially different from one at the bottom, and most of those differences can be improved in the twelve months before a sale.
What EBITDA multiple do self storage facilities sell for?
SDE multiples of 1.8x to 3.2x apply to owner-operated self storage facilities. Once earnings pass roughly $1M to $2M of EBITDA the buyer pool shifts to private equity and strategic acquirers, and pricing restates onto an EBITDA multiple of 4x to 6.5x. The two are not comparable: SDE includes the owner's compensation and EBITDA does not, so the same business shows a higher SDE multiple than EBITDA multiple.
How long does it take to sell a self storage facility?
Typically 6 to 12 months from going to market to closing, assuming financials are ready. Be clear at the outset about what you are selling. If you own the land and buildings, this is a real estate transaction priced on net operating income and a capitalisation rate, and it attracts real estate buyers. If you lease the site and operate the business, it is a business sale priced on earnings. The two draw entirely different buyer pools.
What is the self storage facility valuation formula?
There is no formula unique to self storage facilities. The method is the same one used across small business sales: recast earnings into Seller's Discretionary Earnings, then multiply by the industry band, which for self storage facilities is 1.8x to 3.2x. Three valuation methods exist in principle. The income approach, applying a multiple to earnings, is what nearly every real transaction uses. The market approach compares against recorded sales of similar businesses and works as a cross-check. The asset approach values equipment and inventory and generally sets a floor rather than a price.
Is there a self storage facility valuation calculator?
Yes. The calculator on this page applies the same 1.8x to 3.2x band used throughout this guide, adjusted for owner dependence, margin quality and business age. It takes five inputs and returns a market range rather than a single figure, because real transaction prices move with deal structure and buyer type.
Do I need a self storage facility appraisal or a valuation?
A market valuation estimates what a buyer would likely pay and is what you need to decide whether to sell. A formal appraisal is a certified document prepared to a defined standard, and is normally required only for litigation, divorce, estate and tax matters, or an SBA loan on the buyer's side. For planning an exit, a market valuation is the right instrument and is far cheaper.
Multiples reflect broker transaction data including the BizBuySell Insight Report and aggregated 2024-2025 USA small business sales, and mirror the bands used by the Exit Ready valuation calculator. They are planning estimates, not a formal appraisal, and not investment advice. Market multiples move; this page was last updated 2026-08-19.